Copy of About
Lenne Chai is a Singaporean photographer and director who once fell into the sea while photographing Lily Cole.
She's worked with brands such as SK-II, Canon Asia, H&M, Puma, RMK, just to name a few. Her work has been featured in publications such as TeenVogue, NYLON, Elle Girl, and Harper’s Bazaar, V MAN, and more.
Lenne enjoys creating with her own two hands, constructing sets and props to weave stories out of photographs.
Clients and Publications
Salvation Made Simple™ is an interactive mixed-media installation that explores the ways in which spirituality has become commodified to match our commercial world via a fictional spiritual organization called The School.
They worship The Goddess, a fictional being pieced together from actual rituals and traditions from 13th-century Temasek, inspired by the erasure of native culture that occurs as a result of colonialism.
Riffing off the appropriation and instant gratification that is commonplace in pop culture today, Salvation Made Simple™ targets millennials by dispensing #Blessed merchandise through vending machines.
Salvation Made Simple™ is a commissioned piece for OH! Open House 2018.
Karaoke Party is a series of fashion films that hope to promote homegrown musicians and fashion designers, through the interactive and relatable format of karaoke.
With the aim of encouraging Singaporeans to question their perception of locally-produced fashion and music, the video series was exhibited at KEEPERS Singapore from January 16 – 30, 2015. Over 300 guests attended the opening night, and the project was featured in The Business Times, Lianhe Zaobao, Female Magazine, Lush 99.5FM, The Straits Times and more.